![](https://hotelsmag.com/wp-content/uploads/2024/07/Resized-CBRE-hotel-loyalty-pgrams.jpg)
Hotel loyalty programs driving occupancy growth: CBRE
RevPAR growth in the U.S. has normalized, following a post-pandemic acceleration. RevPAR dipped by 2.1% YOY in the first quarter, with the U.S. portfolios of some of the big publicly-traded hotel C-corporations declining as much as 5%, a recent CBRE report …