Media giant Comcast has named Jon Gieselman, formerly of Apple, Expedia and DirecTV, to the new position of chief growth officer for the residential domestic businesses of its Connectivity & Platforms segment. That includes cable, broadband and wireless services reaching more than 64 million homes and businesses.
Gieselman will lead the teams responsible for Comcast’s domestic residential businesses including product and the Xfinity brand strategy across connectivity, wireless and entertainment as well as sales, marketing, acquisition, retention and base management.
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He starts April 28, reporting to Steve Croney, recently named chief operating officer of Connectivity & Platforms.
Previously, Gieselman led marketing, sales and consumer engagement at major tech and media companies including Expedia Group, Apple and DirecTV. Comcast said the exec “has a track record of consistently delivering revenue and profit growth and a unique background that blends analytical, digital and consumer marketing expertise with breakthrough creative and simple, unified customer experiences.”
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Croneuy called Gieselman “a bold and transformational leader who will bring fresh thinking to our product and growth strategy.”
“Comcast has the most advanced products and services keeping customers connected to their daily lives and more people should understand why they’re so much better off having all of them,” Gieselman said. “When you also think about the incredible global assets of Comcast NBCUniversal, there’s no shortage of creative ways we can drive our connectivity businesses.”
Most recently, Gieselman served as President, Expedia Brands, leading the group’s consumer-facing businesses globally. Previously, he was VP Marketing at Apple, and SVP Marketing at DirecTV.
Inducted into the Advertising Hall of Achievement in 2009, Gieselman is the winner of 28 Cannes Lions and the recipient of numerous advertising and creative awards.
He will be relocating to Philadelphia from San Francisco.