A growing number of Canadians are canceling planned trips to the United States and choosing to vacation locally amid the ongoing trade war between the two countries.
Acadia Broadcasting, which owns this radio station, has launched Staycation Atlantic, a new campaign meant to help local businesses and festivals promote their offerings while making it easier for residents to plan upcoming vacations in the region.
“Uncertainty surrounding tariffs has placed added stress on local businesses, particularly heading into the busy summer tourism season,” said Chris Pearson, president of Acadia Broadcasting.
“We pride ourselves on our strong community focus and giving local businesses a central place for their products and services to be seen is one way we can help during this challenging time.”
Business owners in Atlantic Canada can join this tourism-based business directory that has listings that link back to their website or social media channels.
It could be experiences, hotel packages, destinations, restaurants, events or festivals — anything that would help Atlantic Canadians build their staycation.
Staycation Atlantic will be featured on Acadia Broadcasting’s 10 radio station websites in New Brunswick and Nova Scotia, which receive over one million impressions each month.
In addition, participating businesses will be promoted on-air by 36 radio announcers throughout the day, giving them significant reach across multiple advertising platforms.
“There are so many things to do and places to explore throughout our region. We hope Staycation Atlantic will encourage residents to do just that while also giving exposure to our many wonderful Atlantic Canadian businesses,” said Shelley Snodgrass, vice-president of sales at Acadia Broadcasting.
“By supporting these local businesses, you help keep Atlantic Canadians employed and contribute to the region’s economy at a crucial time.”
Acadia Broadcasting owns and operates 10 radio stations in seven Maritime communities, including Saint John, Moncton and St. Stephen in New Brunswick, and Halifax, Bridgewater, Yarmouth and Port Hawkesbury in Nova Scotia, as well as six in northwestern Ontario.
