A newly renovated hotel is preparing to reopen, offering a warm welcome to visitors.
The Imperial Hotel in Tenby, located on the Pembrokeshire coast, has undergone extensive refurbishment and is ready to greet guests with luxury and panoramic views of South Beach.
The hotel's reopening comes as part of Wales' 'Year of Croeso' (Year of Welcome) celebrations in 2025, highlighting the country's unique spirit of adventure and connection.
The Visit Wales 'Feel the Hwyl' campaign has put the spotlight on Tenby, promising an experience filled with fun and adventure.
The Imperial Hotel, under the new ownership of the Crest Hotels Group, has recently unveiled its newly refurbished rooms, which have been inspired by the tranquil sea.
Dining experiences will also soon be available, making it an attractive destination for those seeking modern elegance and rich history.
The hotel’s general manager, Tracy Webb, said: "The Year of Croeso is the perfect opportunity to discover Wales’ beauty and hospitality, and we’re thrilled to be part of that journey.
"Tenby is a gem, and we’re proud to offer a stay that combines comfort, luxury, and historic charm."
With a rise in UK staycations, more travellers are opting for extended breaks.
In 2025, 28 per cent of consumers plan longer UK holidays, and 33 per cent seek weekend getaways.
Tenby offers a relaxing and adventurous break without the need for international travel.
The Imperial Hotel is setting the bar high with its ongoing renovations, offering a combination of historic charm and modern elegance, with newly refurbished rooms, a new restaurant, and a welcoming atmosphere for families and pets alike.
The general manager, Tracy Webb, added: "We’re excited to see so many people coming to Wales this year to embrace the hwyl.
"Tenby is a wonderful town to visit, with so much to offer.
"The Imperial Hotel is the ideal base to explore everything this magical town and region has to offer, whether you’re looking for a relaxing retreat by the sea, an adventure through Wales’ rich history, or a weekend getaway with your family or dog, Tenby offers everything you need to feel the hwyl of Wales."
Tenby boasts award-winning beaches, cobbled streets, and rich history.
Must-see attractions include South Beach, Tenby's medieval walls and town, Tenby Castle, Caldey Island, Skomer Island, Pembrokeshire Coast Path, Tenby Museum and Art Gallery, and Trefloyne Golf Course.
The Imperial Hotel is offering 50 per cent off stays until April 30, 2025, for those who subscribe to the hotel’s mailing list.
Crest Hotels Group is committed to providing exceptional hospitality and fostering strong community relationships across its portfolio of UK hotels.
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