Courchevel, one of the most prestigious ski resorts in the French Alps, is making strides to attract a new audience—Indian tourists. In a move to diversify its guest profile, the resort has set an ambitious goal: securing 5% of its total nights sold from Indian visitors within the next five years. This marks a significant shift for Courchevel, as it aims to expand its reach beyond its traditional European clientele and tap into the growing Indian market.
To achieve this target, Courchevel has ramped up its marketing efforts in India. The resort, which has traditionally been a favorite among European visitors, sees India as a key area for growth in the post-pandemic tourism landscape. To facilitate this expansion, Courchevel has partnered with One Rep Global, a company that has played a vital role in boosting the resort’s presence in India. Over the past few years, Indian tourism to Courchevel has steadily increased. Last year, the resort sold 1.6 million nights, with 1% coming from Indian travelers—a figure that the resort aims to significantly raise in the coming years.
Indian visitors to Courchevel are typically families or groups of friends, ranging in age from 30 to 50 years, with a growing number of younger, adventure-seeking travelers. These visitors usually stay for longer periods, averaging six to seven nights, which reflects the resort’s appeal as a destination for immersive vacations. With this growing interest from India, Courchevel is increasingly focused on offering experiences tailored to the tastes and preferences of Indian travelers.
The resort is moving away from offering generic tourist activities, instead concentrating on providing unique and customized experiences that speak to the evolving desires of today’s Indian tourists. From luxury spa treatments to private ski lessons and curated cultural events, Courchevel is adapting its offerings to create memorable, one-of-a-kind experiences. With this new approach, the resort hopes to solidify its position as a top-tier alpine destination for travelers from India.
As Indian tourism to Europe continues to grow, Courchevel’s efforts to attract this market are expected to be part of a wider trend of resorts across Europe refining their services and marketing strategies to cater to the needs of Indian tourists. With this strategic shift, Courchevel is setting itself up for a successful future, drawing visitors from a dynamic and ever-growing market that is increasingly seeking unforgettable experiences in world-class destinations.
The resort’s vision includes not just offering skiing and snowboarding, but also an enriched travel experience that blends adventure, luxury, and cultural immersion. Courchevel is confident that by focusing on the interests of the modern Indian traveler, it can carve a distinctive niche in the increasingly competitive ski resort market.
