Courchevel Tourisme eyes 5 pc of total nights sold to come from Indians in 5 years

Courchevel, a French Alps ski destination, aims to attract Indian travelers by promoting offbeat experiences, targeting 5 per cent of total nights sold from Indian tourists within five years. Courchevel Tourisme is focusing on immersive and customized experiences, and promotional efforts have led to a steady increase in Indian visitors post-pandemic.

Published On Mar 30, 2025 at 07:00 PM IST

French ski destination Courchevel is tapping on Indian travellers looking out for offbeat places targeting 5 per cent of its total nights sold to be from Indians in the next five years, according to Courchevel Tourisme Managing Director Alexia Laine. Courchevel Tourisme, the tourism body of the French Alps ski destination, had started promoting the place in India after the COVID-19 pandemic as part of its efforts to attract visitors beyond Europe, she told PTI.

"We are trying to develop ourselves. We see real opportunities in Asia, especially in India," she said.

After the pandemic Courchevel Tourisme had onboarded One Rep Global for promoting the destination in India.

"After that we are seeing the number of Indian visits doubling every year. It was not so high in the beginning but now we see a dynamic flow continuing to come to Courchevel," Laine said, adding last year out of 1.6 million nights sold, 1 per cent was from Indians.

"In the near future we want to be able to work with our Indian guests. We expect it to rise to 5 per cent in the next five years," Laine said, when asked how the number of Indian tourists to Courchevel is expected to grow.

On the type of Indian visitors, she said they are mostly families with friends, who are in the age group of mid 30s to 50s but there are also a small portion of youngsters who are interested in adventure.

She said on an average Indian visitors spend six to seven nights during their stays.

Courchevel Tourisme is seeking to tap on a shift in the preference of Indian travellers from just doing regular sight seeing, witnessing history, culture and shopping to involving in more immersive and customised experiences.

The tourism body has been holding roadshows and tradeshows in places like Delhi, Mumbai and Kolkata.

In order to avoid visa issues, Laine said promotions are starting well ahead of the winter season to overcome long waiting periods.

At present, Europeans account for about 70 per cent of the total tourists to Courchevel with French topping the chart followed by English, she said.